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Some people might think hashtags are the new QR code

A) hashtag as a term is wrong, for many reasons.

B) The research below does take into account why the pound (aka hash) was put to use.

C) The benefit of using tags is NOT campaigns.

D) Which is why a campaign will yield better (or worse) results when using one.

E) Nothing to learn here, please move on.

Infographic

Via Offerpop.

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