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Ad tech tax alive and kicking (Digiday)

Ahead of Dmexco, ad tech’s global summit in Cologne, we granted a senior ad tech executive anonymity in exchange for honesty as part of our Confessions series. The executive believes the ANA report’s focus on rebates eclipsed the fact ad tech tax remains alive and well. In fact, it’s getting even worse, driven by publishers’ ongoing need to drive up yields and hype around header bidding.

Quelle: Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’ - Digiday

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